The post-vax world is trying to hook up. Match isn’t about that. So we made ads to tell people to go have fun, and we’d be here when they were ready.

Did I lick a bunch of actual paper to try and get this effect? You’ll never know. But also, yes.

Made @ Mojo Supermarket w a bunch of talented folks

***get vaccinated, follow CDC guidelines and only lick consenting strangers

Fast fashion has never been faster. But while styles may come and go, the clothes themselves will stick around in landfills for years to come.

So instead of buying the hot new thing this season, we wanted to encourage people to go shopping in their own closets instead.

In this campaign, we partnered with YouTube Shorts creators to launch an upcycled fashion collection on our platform. We put the artists and their works at the forefront of all of our media buys and rented out an abandoned storefront to display the final pieces in Soho during NYFW.

Webby & People’s Voice Winner - Social - Fashion, Beauty & Retail

We designed and distributed posters to march with at the 2019 Women’s March in DC as part of Jane Walker by Johnnie Walker’s “Keep Walking” campaign.

My poster designs were featured in Vanity Fair Magazine, the Washington Express Newspaper and exhibited at the New York Historical Society for the rest of Women’s History Month.

For the first time ever, Crown Royal wanted to advertise one of their most beloved products—Apple.

Instead of launching with traditional looking ads, we decided to use the opportunity to add to the culture that already stands behind the product. No headlines. No tagline. No key visual. Instead of a traditional campaign, we thought about our audience and how we can give back to them. We turned our media buys into canvases for real art and our platform to support up-and coming artists.

Reese’s is the best candy, no matter what holiday. All we needed to do was remind people of that.

Not sorry.

Hate it when your to-go salads tip over and spill all over your bag? Us too. That’s why we created the No Tip Tote, a stylish summer bag perfectly crafted to hold Panera’s take away salads.

Pizza made from chickpeas = pizza night, every night. We launched Banza pizza with that in mind and created an all new look and feel, fun influencer content and a lifestyle photoshoot that’s as celebratory and fun as the pizza itself.

We were asked to tell the story of the opening of the ultra-luxury Faena Arts district in Miami and highlight MBUSA as a founding partner on social. 

Instead of treating this like just any other event coverage, we found a way to showcase the elements of art and design that are found in Faena Art, by treating photo direction—and eventually each social post—like a work of art.

If you don’t know how to be tall, now you know.

Copy on the back reads “And cherish when you find a pair of jeans that actually fits.”

A virtual guide to a Mother’s Day in quarantine.

72andSunny, New York
GCD: Devon Hong
Copywriter: Ivan Whitted II
Design: Zipeng Zhu

We created an intense campaign that was about to go live in March 2020… right when lockdowns first started… and no one needed intense ads. So we decided to redo everything to be a little more comforting. And there’s nothing more comforting than cheese and bacon.

We all use our phones in different ways. But no matter how you use yours, you need a network that can keep up.

The ask was to create a single idea personalized to 8 different audiences to test the effectiveness of different messages from Verizon. Instead of doing a broad A/B test and serving one winning ad across all of our audience segments, we found a way to dynamically test messages that all fit under one single idea to serve data-driven creative that feels personalized.

We made sixteen in the R/GA content studio. Here are three.

R/GA New York
Creative Directors: Jon Klien & Steve Giraldi
Copywriter: Jessica Joiner

Role: Concept, Art Direction