Fast fashion has never been faster. But while styles may come and go, the clothes themselves will stick around in landfills for years to come.
So instead of buying the hot new thing this season, we wanted to encourage people to go shopping in their own closets instead.
In this campaign, we partnered with YouTube Shorts creators to launch an upcycled fashion collection on our platform. We put the artists and their works at the forefront of all of our media buys and rented out an abandoned storefront to display the final pieces in Soho during NYFW.
Webby & People’s Voice Winner - Social - Fashion, Beauty & Retail